“The everyday understanding of luxury reflects an attribute of pleasure, not a value or necessity. In this sense, the newly built high-tech maternal and children clinic ‘Mama and I’, which opened on June 1, 2023, is a “luxury acquisition” for Bulgarian pediatric healthcare. In fact, according to all the medical guidelines, clinical methodologies and Bulgarian medical standards and law that we apply, meticulous hygiene and established order are required at least to prevent hospital-acquired infections. Naturally, the clinic is full because we see children from all over Bulgaria, and “luxury”, as we defined it, is maintained around the clock.
